Marketing used to be neatly compartmentalized into boring boxes of conformity. Entrepreneurs of long ago stuck to rules that often made the marketing process droning, repetitive, and expensive. As you look around you now, the creative web and social media are now dominating all industries, including the marketing world.
As you know, the presence of social media and the creative web has made the elements of marketing cheaper, faster, and smarter. Things are so accessible now that the thick lines that separate public relations, marketing, and advertising have already disintegrated.
What the Future Holds for Digital Marketing
The levels of client education and expectation are continuously changing. The constant change is brought about by the creation of online content, social media, blogging, and search engine optimization. What does the future hold for marketing? Here are some of the possibilities:
Marketing Agencies Educate. In the future, there will be more people who want to educate entrepreneurs. More information-based companies are going to teach more companies and entrepreneurs about the secret to effective marketing. The goal is to enable and educate agencies for more efficient marketing.
Specialized Experts. Because of easy online access, may companies prefer having many freelancers under their wing. It takes a lot of energy, time, and resources to gather people in one area to do work. With a quick online referral network, certain projects can be given immediately to freelancers who specialize in them.
Content Help. Before, a client just hands in the budget to a group of people, who do all the work for you. Then, you just watch and approve the project. The future does not involve this anymore. Marketing in the future involves the participation of the client. The client will always provide the concepts and the marketer thinks of the way to create content, what kind of content should be created, and how to promote the content. At the same time, the agency also monetizes and measures it. Because of this system, promotions will become cheaper, smarter, and faster.
New Media Sources and Bloggers Should Be Respected. Traditional advertising is not extinct or forgotten. Aside from the traditional means, there are other quicker means to generate trust, buzz, or sales. In the years to come, new media sources and blogs with huge advertising and sponsorship opportunities are the ones that will do far better than banner ads, print ads, and 30-second commercials. They will definitely lock on to the target market, any company wants to attract. Building a relationship with bloggers, who specialize in the product, is the key to cheaper, more effective marketing. Podcasts are more inexpensive and less laborious than paying for a TV commercial.
No Outsourcing of Relationships. The future needs the client to be interactive enough to be the one who forms relationships online. Trust is the key and to establish that, the client needs to engage in conversations with customers. Marketing agencies should not be the ones to do this.
Marketing of the future depends on methods that last and stick to the target audience’s minds. This is not provided by traditional media anymore. Online media is the one that will rule the marketing world on a long-term basis. The future is, indeed, bright for the marketing industry. Companies just need to focus on the right marketing methods as early as now.